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Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.
What It Does• Up to 70% grey coverage with Melanin Gap Filler Technology.
• Lifts up to 1.5 levels.
• Provides up to 6 weeks of glossy color and 2x shine*.
• Conditions hair with Shea butter, glycerin, and hyaluronic acid.
• Offers 40 intermixable shades across ten tonal families.
What Else You Need to Know● 1:1.5 mixing ratio.
● 20-minute processing time.
● 60ml tube size
● 92% naturally derived formula**.
● Fully intermixable with Dia Richesse.
** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.
Preparation
• 1 to 1.5 mixing ratio.
• 1 tube (2 oz.) to 3 oz. DIActivateur Developer.
• Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.
Application
• 20 min development time starts at end of application.
Rinsing
• When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.